One of the biggest mistakes that online business owners make is they will focus on what everyone else is doing to get visitors. In this article I want to show you exactly why you need to avoid social media sites like the plague. There are reasons they don’t work & I want to show you those right now.

People Focus On Social Media Marketing For This Reason:

It is fun and cool. That is exactly why people are trying to build their businesses using other sites like Twitter, Facebook & MySpace. They are fun and everyone else is using them so it must be the right thing to do.

That is a great idea and makes a lot of sense on paper. But you have to realize that just because everyone is doing it does not make it the right thing to do. Everyone was flipping real estate with no money down in 2006 & 2007. We all know what happened when that went bad.

Here Is Why You Need To Avoid It Like Never Before:

The biggest reason you need to stay away from social media marketing is because the conversion rates are absolutely terrible & these sites don’t bring buyers.

People go on these sites to avoid working & network with others that they know. They are not looking to buy things. So you need to realize that you have to work really hard just to get them to come to your site & then work even harder to get them to buy.

Just focus on what already works and you’ll have an easier time & will be able to automate your efforts.

The search engines, pay per clicks & banner advertising still work & are still making people rich.

Most of the internet users today are members of some social networking site or other. People use such sites to get in touch with their friends and relatives, get information, or to promote some cause. Many express their opinions and make suggestions to others on these sites. Business can effectively make use of social media services to enhance their business opportunities as there are thousands of prospective customers on these sites.

It is not enough to just show up

You need to make sure that you are actively present on the internet pages that you have created to boost your business. If people who visit your social network pages see no content or updates, they may never consider revisiting. Make sure you post something every day.

Even if you regularly update your social networking pages with attractive posts and tweets, you may not achieve the desired impact if you do not have sufficient followers or friends on these pages. Before you use social media services to promote your business, promote your social media networking pages and acquire enough friends or followers.

Make use of aggregator applications to manage your social networking pages

You can manage your social media accounts by visiting each of the pages on a regularly scheduled basis. But if you find this difficult, you may use aggregator applications like TweetDeck to manage multiple social networking accounts simultaneously without logging in to each of these sites. Such applications help you save time as they allow you to see all the updates on your social networking sites at a glance.

Do not flood the sites

Although having regular updates is important, you should never overdo it. If you have many posts, your visitors may lose interest and may skip some of them. If you are making use of aggregator applications to update your sites, you tend to make many posts. Some social media sites may hide some of these posts if there are so many posts from the same person.

Be interactive

It is important to be interactive on these social media forums. You can create a positive image of the company in the minds of people only if you are ever active online, encouraging discussions and comments. You will be able to know what your prospective customers want and design your products accordingly if you invite suggestions and comments on these forums.

You can also post videos and images of your products on various social networking sites. People can easily know about the distinct features of your products if you post videos that describe or show the specifications of your products or images of your products.

You will sure be successful in gaining many loyal consumers if you make use of social media services to reach your prospective consumers with your products and services. Since this is an inexpensive promotional tool, small and growing businesses can easily establish their online presence through various sites.